Module 1: Introduction & Overview
Module 2: Creative Strategy & Pre-Production
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Creative Strategy: Where to start (5:20)
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Sales Phycology Basics (9:07)
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Creative Strategy: Finding Inspo (12:13)
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Ad Breakdowns: What can we learn from other creative? (9:00)
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Creative Strategy: Winning Concepts (18:07)
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Creative Strategy: Review Mining (11:05)
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Creative Strategy: Social Mining (10:54)
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Planning: Scripting Framework (8:53)
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Planning: How to plan a concept (8:57)
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Planning: UGC Brief Creation (5:17)
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How to Cast UGC & More (5:44)
Module 3: Production & Editing
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Production: How to film on an iPhone & Basic Lighting (10:05)
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Production: Making High Production Videos Convert (9:13)
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Production: Lighting Breakdown
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Static Ads - Using AI to generate ad copy (6:13)
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Static Ads - How to design a converting ad (7:24)
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Video Editing: The best software for editing (8:34)
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Video Editing: Editing Basics (13:14)
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Common Mistakes QA Checklist - Free Download
Module 4: Creative Testing & Data Review
Graduation
